Daniel Ricciardo Back in Business as Australian GP Hits Melbourne
Introduction
The 2025 Australian Grand Prix in Melbourne is not just about high-speed racing—it’s also a celebration of motorsport culture, and no one embodies that better than Daniel Ricciardo. While he is no longer competing in Formula 1, Ricciardo remains a prominent figure in the sport and beyond. From his thriving fashion and wine ventures to his influence on the next generation of Australian racers, Ricciardo continues to make waves at Albert Park and beyond.
Enchante: Ricciardo’s Growing Business Empire
As part of the Australian GP festivities, Ricciardo has launched a pop-up store for his clothing brand, Enchante, in Melbourne. The store offers fans a unique opportunity to explore and purchase the latest collection from his growing fashion line.
“The Australian Grand Prix is a special event, and bringing Enchanté to Melbourne just felt right,” Ricciardo said.
Beyond fashion, Ricciardo has also expanded his wine business, DR3 Wines, with the launch of a new rosé called ‘Enchante’. This marks another major step in his transition from racing to entrepreneurship, proving that his passion for excellence extends far beyond the track.
The Future of Aussie Talent in F1
Although Ricciardo has stepped away from the F1 grid, his legacy continues to inspire a new generation of Australian drivers. Oscar Piastri, currently racing for McLaren, is on a mission to break the 'Albert Park curse' and become the first Aussie to secure a podium finish at the Melbourne race in the modern era.
Another rising star is Jack Doohan, son of MotoGP legend Mick Doohan. Jack Doohan is set to make his F1 debut with Alpine, marking a significant milestone for Australian motorsport. With Ricciardo paving the way, these young drivers now have a clear path to success in Formula 1.
Ricciardo’s Influence on the Australian GP Scene
While he may not be behind the wheel, Ricciardo's presence at the Australian Grand Prix 2025 is undeniable. His businesses, brand collaborations, and mentorship of young drivers showcase his impact on the sport.
His pop-up store and wine release have drawn massive crowds, proving that his popularity among F1 Streams fans remains as strong as ever. Ricciardo's ability to engage with his supporters, whether through fashion, wine, or motorsport events, underscores his enduring appeal and adaptability.
Conclusion
Daniel Ricciardo may have left the F1 grid, but he is far from stepping away from the motorsport world. With his Enchanté fashion line, DR3 Wines, and continued influence in F1, Ricciardo remains a force to be reckoned with. As the 2025 Australian Grand Prix unfolds, his presence ensures that the event is about more than just racing—it’s also a celebration of passion, innovation, and the spirit of motorsport.
With new Australian talents like Oscar Piastri and Jack Doohan carrying the torch, Ricciardo's impact on the sport continues to thrive, ensuring that Australian motorsport remains in the global spotlight for years to come.
